📄 Overview
EnnaChekku is an online Shopify store focused on delivering high-quality, cold-pressed oils rooted in traditional Indian practices. The brand emphasizes purity, sustainability, and a health-first mindset. The goal was to build a user-friendly, mobile-optimized online store that could highlight the story and values behind the brand while streamlining the shopping experience.
⚠️ Challenges
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Brand Communication: Translating the essence of a traditional, health-focused product into a modern e-commerce design.
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Product Education: Educating users on the differences between cold-pressed oils and conventional oils.
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Localization: Catering to a regional audience while maintaining a global appeal.
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Conversion Optimization: Ensuring that the path to purchase was seamless and engaging, especially on mobile.
🧠 Our Approach
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Discovery & Strategy: Understood the brand’s core values and customer personas to guide UX and content decisions.
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Design: Developed a clean, earthy, and natural aesthetic that reflects the product’s purity. Mobile-first design ensured a smooth experience across all devices.
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Custom Features: Implemented custom sections for educational content, product benefits, and customer reviews to build trust.
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Performance Optimization: Ensured fast loading times, responsive images, and optimized page layouts for Shopify’s ecosystem.
📈 Results
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🚀 Increased session duration and reduced bounce rate within the first few weeks of launch.
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🛒 Improved cart conversion rate through a simplified checkout process.
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🌿 Positive customer feedback for intuitive navigation and clean visual design.
🛠️ Technologies Used
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Shopify (Online Store 2.0)
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Liquid (Shopify templating language)
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HTML/CSS/JavaScript
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Shopify Apps (Reviews, Upsell, WhatsApp Chat Integration)
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Google Analytics & Meta Pixel
✅ Key Features Implemented
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📦 Custom product pages with detailed ingredient breakdown
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📝 Blog integration for content marketing and SEO
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🧾 Multilingual and INR currency support
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💬 WhatsApp chat button for direct support
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🌿 Trust badges and ingredient icons
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🛍️ Sticky cart and “buy now” functionality
💬 Testimonial
“Working with Paras Sharma was a seamless experience. They understood our vision from day one and brought it to life with a design that truly speaks to our brand. The Shopify setup was smooth, and the custom features really helped us stand out.”
— EnnaChekku Team