Overview
Procuzy is a platform designed to simplify business operations, optimize inventory, and drive growth by automating the production, packaging, and delivery processes. The platform offers an integrated solution for businesses looking to streamline their workflows and gain complete control over their supply chain. TrueWebMakers was tasked with converting Figma designs into a fully responsive WordPress website using Elementor. Our goal was to deliver an engaging, easy-to-navigate website that would effectively convey the platform’s features, while maintaining a modern, professional design.
Challenges
- Design to Development Conversion: Translating the visually-rich Figma design into a fully responsive WordPress website using Elementor without compromising the design’s integrity.
- User Experience (UX): Providing users with an intuitive and efficient way to explore Procuzy’s features and services, while ensuring they could understand the value of the platform quickly.
- Automation Features: Highlighting Procuzy’s automation capabilities and allowing users to easily understand how they can streamline operations with the platform.
- Content Organization: Structuring content in a way that made it easy for users to navigate through various features, services, and benefits.
Our Approach
TrueWebMakers worked closely with the Procuzy team to understand their brand vision and target audience. The focus was on creating an interactive, user-friendly website that showcased Procuzy’s capabilities while providing visitors with a seamless journey from discovery to conversion.
- Figma to WordPress Conversion
- Using Elementor, we meticulously translated the custom Figma designs into a responsive and visually appealing WordPress website.
- We focused on maintaining consistency between the design and the final product while ensuring a seamless user experience across all devices (desktop, tablet, and mobile).
- Feature-Focused Design
- Procuzy’s platform offers a range of features for business optimization, so we structured the website around these core offerings. Each feature was given a dedicated section with clear explanations, showcasing how Procuzy can simplify production, packaging, and delivery workflows.
- We used interactive elements such as tabs, sliders, and hover effects to keep the user engaged as they explored each feature.
- Automated Workflow Showcase
- To highlight Procuzy’s key selling point—automation—we created visual representations of the automated workflows, showing potential users how the system would work for them from production to packaging and delivery.
- We included animated icons, illustrations, and step-by-step workflows to visually represent the automation process, making it easier for users to understand.
- Intuitive Navigation & Content Organization
- The website was designed to ensure visitors could quickly find relevant information. We included sticky navigation menus, quick links, and a well-organized page layout.
- A searchable knowledge base was also implemented, giving users easy access to FAQs, tutorials, and guides about Procuzy’s features.
- SEO & Performance Optimization
- Speed optimization was a key focus, and we used techniques like image compression, lazy loading, and caching to ensure fast load times.
- We implemented SEO best practices to ensure the website would rank for key business and software-related keywords, helping Procuzy reach a wider audience and attract potential customers.
- Lead Generation & CTAs
- Multiple call-to-action (CTA) buttons were strategically placed throughout the site to encourage users to schedule a demo, request more information, or sign up for a free trial.
- Custom forms were created to capture leads and make it easy for potential customers to get in touch.
Results
- Enhanced User Engagement: The interactive elements and well-organized design kept users engaged, and the clear value proposition for Procuzy’s features led to a higher conversion rate.
- Streamlined User Experience: Visitors found it easy to navigate the site, access key information, and understand how the platform could help them streamline their business operations.
- Increased Conversion Rate: The strategically placed CTAs and lead-generation forms helped convert visitors into potential clients, boosting Procuzy’s sales pipeline.
- SEO & Performance Gains: After launch, Procuzy saw improvements in search engine rankings, attracting more organic traffic and reducing bounce rates due to faster load times.
Technologies Used
- WordPress: Content management system for easy updates and scalability
- Elementor: Page builder for creating responsive, dynamic page layouts
- Figma: Design tool for creating visual wireframes and mockups
- HTML5, CSS3, JavaScript: Custom code for interactive elements and animations
- WP Rocket: Caching and performance optimization for speed
- Yoast SEO: On-page SEO for better search engine ranking
- Contact Form 7: Custom forms for lead generation and user inquiries
Key Features Implemented
- Figma to WordPress Conversion using Elementor to match the custom design
- Interactive workflows to demonstrate Procuzy’s automation process (production, packaging, delivery)
- SEO & Speed Optimization for better rankings and faster page load times
- Lead Generation Forms for easy customer sign-ups and inquiries
- Custom Content Layout to highlight features and benefits of Procuzy
- Sticky Navigation and searchable knowledge base for improved user navigation
- Animated Icons and Illustrations to represent automation and workflows
Testimonial
“TrueWebMakers exceeded our expectations in every aspect of the project. They took our Figma designs and turned them into a functional, beautifully designed WordPress website using Elementor. The attention to detail in implementing automation features and the interactive elements helped us communicate the value of Procuzy’s platform more effectively. We are extremely pleased with the results and the seamless user experience they’ve helped us deliver!”
